Ohelo O'mao Maroon Aloha Shirt by David Shepard
THE STORY BEHIND THE HAND-D![]()
RAWN DESIGN
The 'ōhelo—Hawaii's sacred endemic blueberry—tells a story woven into every thread of this shirt. Thriving in misty high-altitude shrublands, this resilient plant holds profound cultural meaning to Pele, the volcano goddess, and sustains endangered nēnē geese and native birds. Its bell-shaped flowers bloom in brilliant crimsons and buttery yellows, a living testament to Hawaii's unique evolutionary legacy. When you wear this hand-drawn design, you're not just wearing a shirt—you're honoring a plant that embodies the quiet tenacity of the islands. Each stitch connects you to Hawaiian tradition, ecology, and the artisans who crafted it right here in Hawai'i. The 100% cotton poplin feels soft and breathable against your skin, while real coconut buttons and print-matched details reflect the care poured into every element. Limited quantity means this piece captures a moment in time—a wearable celebration of what makes Hawaii's natural heritage irreplaceable.
PRODUCT SPECS
- Made in Hawai‘i
- 100% cotton poplin
- Fabric is soft, light, naturally breathable, and durable
- Real coconut buttons
- Print-matched left chest pocket
- Button-down shirt plus button on the back of the collar
- Limited quantity print
- Designed, cut, and sewn in Hawai‘i on imported fabric
- Fabric prints are hand-drawn
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